Fractional Digital Strategy Lead
Senior direction & guidance without a full-time hire
If you don’t have an internal digital lead, Fractional Digital Strategy Lead gives you consistent prioritisation and measurable progress – without chaos or guesswork.
This is practical, outcome-driven leadership across your website, funnel, SEO/content direction, and tracking. Each month, Fractional Digital Strategy Lead helps you decide what to fix, build, test, and stop doing – then keeps execution moving so you don’t stall after the plan is made.
If you’re still unsure what you need, start with Digital Strategy Roadmaps for a one-off plan – then use Fractional Digital Strategy Lead to keep priorities updated and execution moving over time.
What you get each month
- Monthly planning + KPI review (so priorities tie to measurable outcomes)
- Prioritised action plan (Now / Next / Later)
- Website + funnel conversion guidance (clarity, CTAs, trust, friction)
- Measurement guidance (events + reporting)
- Decision support on tools, tracking, and priorities
- Optional implementation support (website / SEO / content / conversion)
Most businesses don’t need more “ideas”. They need the right sequence and someone senior to keep the work focused. With Fractional Digital Strategy Lead, you’ll always know:
- what matters most right now (and what can wait)
- what to do next week (not just “someday”)
- what to measure so ROI is visible
Who you’ll work with
Led by Clinton Rawlinson, with senior management experience including Chief Revenue Officer (CRO) leadership and global experience across the USA, UK, and South Africa – focused on revenue growth, conversion, and measurable performance.
Choose your package
Starter (Light Oversight)
- Monthly strategy call (planning + KPI review)
- Monthly priorities: Now / Next / Later
- Conversion + clarity recommendations for key pages
- Measurement guidance (what to track and why)
- One monthly roadmap update + handover notes
Growth (Active Leadership)
- Everything in Starter
- Weekly check-in to keep execution moving
- Sprint planning + backlog management
- Funnel/journey review (friction, trust signals, drop-off points)
- Channel direction (SEO/content/email/paid as appropriate)
Scale (More Involvement)
- Everything in Growth
- Deeper measurement support (events + reporting structure)
- Experiment plan (what to test next and why)
- More frequent reviews of pages/campaigns/content direction
- Coordination support across tools/teams/vendors
How it works
- Kickoff: We confirm goals, your current setup, and what success looks like.
- Baseline: We identify the biggest constraints across website, funnel, SEO/content, and tracking (as needed).
- Plan: You get clear monthly priorities and quick wins.
- Review: We adjust direction based on KPI movement and real-world feedback.
Optional implementation (if you want us to execute)
This product is leadership + direction. If you want VVRapid to take on delivery too, we can implement the work through the relevant service:
- Conversion and site improvements via Website Design & Development
- Organic growth priorities via Search Engine Optimisation
- Ongoing publishing support via Socials, Blogs & Article Writing
- Performance foundations via LiteSpeed WebServer Hosting
- Custom functionality/integrations via Custom Plugin Development
Important notes
- Implementation: Fractional Digital Strategy Lead is leadership + strategy. Execution can be handled by your team/agency, or added as a separate workstream with VVRapid.
- Access: For best results we may request access to GA4/GSC/GTM (if available) and relevant website/admin tools for review purposes.
- Results: Some improvements are quick (clarity, conversion fixes, measurement). Others (SEO and content) compound over time. The goal is consistent, measurable progress each month.
Helpful links
- Need a one-off plan first? Digital Strategy Roadmaps
- Want a team-based version? Fractional Digital Team
- Organic growth ownership: Fractional SEO & Content Lead
- Conversion ownership: Fractional Growth & Conversion Lead
External: If you want to understand how Google recommends measuring key actions, see Google Analytics key events.
FAQs
Is this a Fractional CMO service?
It’s closer to a practical Fractional Digital Strategy Lead – direction tied to your website, SEO/content priorities, measurement, and conversion, with clear monthly priorities and KPI-driven decisions.
Is implementation included?
Fractional Digital Strategy Lead is leadership + strategy. Implementation can be handled by your team, or we can quote and execute it as a separate workstream.
Will we get a clear plan each month?
Yes. You’ll receive monthly priorities (Now / Next / Later), a focused roadmap, and KPI-driven recommendations so you always know what to do next.
What if we have no tracking or clean data?
That’s common. We’ll prioritise measurement basics so you can stop flying blind and make decisions based on real performance.
Can we work with our existing developer or agency?
Yes. This is designed to be actionable for any team. We provide clear priorities and direction your existing partners can execute.
What results should we expect?
Some improvements are quick (clarity, conversion fixes, measurement). Others (SEO and content) compound over time. The goal is measurable progress and better decisions each month.
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