Fractional Digital Team
Part-time senior digital leadership that aligns your website, SEO/content, conversion, and tracking – then keeps the highest-impact work moving so you get consistent growth without hiring full-time.
Conversion & Funnel Ownership
Your fractional lead focuses on turning more visitors into enquiries or sales. We remove friction on key pages and journeys and refine messaging, CTAs, and trust to lift conversion over time.
SEO + Content Direction That Ranks
No random blogging. We define what to build next – service pages, content hubs, internal linking, and technical priorities – so your SEO work supports real demand and brings in qualified traffic.
Measurement & KPI Oversight
We make sure you’re tracking the right outcomes and can prove ROI. That means defining KPIs, fixing tracking gaps, and keeping a simple reporting rhythm so decisions are based on data, not opinions.
Weekly Momentum & Accountability
A plan is useless if nothing ships. We run a consistent cadence (priorities → actions → review), assign owners, remove blockers, and keep progress moving so you get momentum instead of stalled projects.
Our Fractional Digital Team Services
Fractional Digital Strategy Lead
Senior direction & guidance without a full-time hire
What you get each month
✅ Monthly planning + KPI review
✅ Prioritised action plan (Now / Next / Later)
✅ Website + funnel conversion guidance
✅ Measurement guidance (events + reporting)
✅ Decision support on tools, tracking & priorities
✅ Optional implementation support (website / SEO / content / conversion)
Fractional SEO & Content Lead
Organic growth leadership without a full-time hire
What you get each month
✅ Monthly SEO + content priorities
✅ Keyword + topic roadmap (WWW)
✅ Content briefs for services + content hubs
✅ Internal linking + site structure improvements
✅ Google Search Console review + priority fixes
✅ On-page SEO improvements
✅ Optional implementation (SEO fixes + publishing)
Fractional Growth & Conversion Lead
More leads and sales from the traffic you already have
What you get each month
✅ Funnel review + conversion priorities
✅ Landing page recommendations
✅ Lead quality fixes
✅ Conversion tracking plan
✅ Experiment backlog
✅ KPI review and monthly priorities
✅ Optional implementation support (website / conversion / tracking)
Fractional Digital Team so you stop guessing and keep moving forward
Most businesses don’t need a full-time digital hire – they need an experienced lead to own direction, set priorities, and keep execution moving. A Fractional Digital Team member plugs in part-time to align your website, funnel, SEO/content, and tracking around what actually drives leads or sales.
Each month you get clarity and accountability: what to do now, what’s next, and what to measure. We remove blockers, keep work focused, and help your team (or agency) ship the highest-impact improvements. You can either purchase a package directly or request a quote and if you want VVRapid to implement too, we can deliver the work across your website, SEO, content, and conversion.
Why Choose Us
We’re a small, focused team that cares about speed, quality, and long-term partnerships, not just quick launches.
Passionate
We treat every project like it’s our own, digging into the details, asking the right questions, and pushing for results you’re genuinely proud to show off.
Professional
Clear timelines, transparent communication, and clean, well-documented code. You always know what’s happening, why, and what’s coming next.
Support
We don’t disappear after launch. Get ongoing help, updates, and advice so your website, store, or app keeps running fast and trouble-free.
FAQ’s – Fractional Digital Team
Is this only for big businesses?
No. A Fractional Digital Team member is often more valuable for small businesses because budgets are tighter – you need the right priorities, in the right order, without wasted spend.
What is a Fractional Digital Team (and what do we actually get)?
It’s a part-time senior digital lead who plugs into your business and owns direction, priorities, and momentum across your website and marketing – without you hiring full-time.
What’s the difference between this and Digital Strategy Roadmaps?
Digital Strategy Roadmaps is a defined strategy engagement that produces a roadmap. Fractional Digital Team is ongoing leadership, we keep priorities updated, unblock execution, and stay accountable month-to-month.
What problems does this solve?
Scattered marketing, unclear priorities, slow execution, and poor measurement – so you stop guessing and start improving what actually drives leads or sales.
What does the monthly workflow look like?
A simple cadence: set priorities → assign owners → review progress → update what’s next. You’ll always know what to do now, what’s coming next, and what to measure.
Do you implement the work or just advise?
Either. Some clients want leadership + direction while their team executes. If you want VVRapid to implement, we can deliver the work through the relevant service (website, SEO, content, tracking, conversion).
What if we already have a marketing agency or developer?
Perfectly fine. We can guide direction, set priorities, and provide clear tasks your agency/dev can execute and we’ll close measurement gaps so you can see what’s working.
Will you help improve SEO and content performance?
Yes. We can align content to intent, strengthen internal linking, fix technical priorities, and keep SEO execution focused. If you need a dedicated SEO service layer, see Search Engine Optimisation
Will you help improve website conversion too?
Yes. We’ll identify friction on key pages and journeys and guide improvements to messaging, structure, CTAs, and trust so more visitors convert. If a rebuild or major redesign is needed, we can scope it through Website Design & Development.
How do you measure success and ROI?
We agree practical KPIs (leads, calls, bookings, sales, qualified enquiries) and make sure tracking supports them, then we review performance regularly and turn it into clear next actions.
What if our tracking is messy or we have no data?
That’s common. We’ll prioritise measurement basics first (what to track, what’s missing, and how to trust the numbers) so you stop flying blind.
Can you help with performance, speed, and Core Web Vitals?
Yes. Speed and stability affect conversion and SEO, so we’ll prioritise the biggest wins. We use PageSpeed Insights (Core Web Vitals) and improve where possible. If hosting is part of the issue (or you want a high-performance setup), you can pair this with LiteSpeed WebServer Hosting.
Is this suitable for eCommerce?
Yes. We’ll focus on product/category flow, conversion bottlenecks, tracking, and prioritising work that increases revenue (not vanity metrics).
Can you also support custom functionality or integrations?
Yes, if conversion/ops need custom features, we can scope builds via Custom Plugin Development or App Design & Development.
Can you help with ongoing content publishing too?
Yes. If you want consistent publishing support, we can plug into Socials, Blogs & Article Writing alongside the leadership layer.
Is there a long-term contract? Can we cancel?
Typically this runs monthly with a simple notice period – we’ll confirm terms before you start.
How do we get started?
You can either purchase a Fractional Digital Team package directly, or request a quote if you’re not sure what level of involvement you need. If you request a quote, share your goals and website link and we’ll recommend the best starting option. Use Request a Fractional Digital Team Quote to begin.
