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FAQ’s for Fractional Digital Team Quote
I’m not sure what to choose for “Role Needed” – what should I pick?
If you need someone to own priorities, coordination, and “what to do next,” choose Fractional Digital Lead. If you mainly need organic growth direction, choose Fractional SEO & Content Lead. If you mainly need more leads/sales from existing traffic (landing pages + funnel), choose Fractional Growth & Conversion Lead. If unsure, pick Not sure yet and we’ll recommend the best fit.
What should I choose for “Primary Outcome”?
Write one clear result you want. Examples: “More qualified leads,” “Higher conversion rate,” “Better SEO visibility,” “Clear monthly priorities and momentum,” or “Tracking we can trust.”
I’m not sure what to choose for “Role Needed” – what should I pick?
Choose Fractional Digital Lead if you need one person to own priorities, coordination, and “what to do next.” Choose Fractional SEO & Content Lead if your main goal is organic growth (SEO + content direction). Choose Fractional Growth & Conversion Lead if you have traffic but need more leads/sales (funnel + landing pages). If you’re unsure, select Not sure yet and we’ll recommend the best fit.
What should I write in “What do you sell / offer?”
Write 2–3 lines: what you sell, who it’s for, and the outcome customers want. Example: “We install solar systems for homeowners in Cape Town and want more quote requests.”
What should I choose for “Goals”?
Select the outcomes you care about most (leads, sales, conversion, SEO visibility, clearer offer, better tracking, better execution). If unsure, pick the closest options – we’ll refine goals on the call
What counts as “Priority Pages”?
List the pages most tied to results (usually Home, Services, Pricing, Booking/Contact, key landing pages, or product/category pages). If unsure, list your top 3 pages people visit before contacting you.
I don’t know my “Current Channels” – what should I write?
Best guess is fine: “Referrals”, “Google search”, “Google Ads”, “Facebook/Instagram”, “Email list”, “LinkedIn”, or “Not sure”.
What should I write in “What’s not working right now?”
Describe the main problem in plain language. Examples: “Traffic is up but enquiries are flat”, “Leads are low quality”, “Ads aren’t profitable”, “People don’t understand what we do”, or “We can’t track ROI”.
I’m not sure about tracking tools – what should I select?
Select None / Not sure. We’ll identify what’s missing and what should be set up to measure results properly.
What should I choose for “Primary Metric”?
Pick the one outcome that matters most: Leads/enquiries, Calls, Bookings, or Online sales. If unsure, choose Not sure.
What are “Baseline Metrics” and what if I don’t know them?
Baseline metrics are your current numbers (e.g., enquiries/month, conversion rate, sales/month). If you don’t know them, write Not sure – we’ll establish what to track and how.
What should I choose for “Implementation Mode”?
Choose Our team will implement if you have people to execute and you need leadership + priorities. Choose Our agency/dev will implement if you already have partners and need coordination. Choose We want VVRapid to implement too if you want us to deliver the work. If unsure, choose Not sure.
What should I choose for “Direct Site Changes”?
Choose Yes if you’re open to providing access so we can implement faster. Choose No if you only want recommendations. Not sure is fine if you want to decide later.
I’m not sure what to enter for “Hours Estimate” – what should I pick?
If you want light leadership, choose 5–10 hours. If you want consistent weekly momentum, choose 10–20 hours. If you want hands-on involvement and faster progress, choose 20–40 hours. If you’re unsure, select Not sure and we’ll recommend.
I’m not sure what to choose for “Package Interest” – what should I pick?
Choose Starter if you want light oversight and monthly direction. Choose Growth if you want weekly momentum and active leadership. Choose Scale if you want more hands-on involvement, deeper reviews, and faster execution. If unsure, pick Not sure yet and we’ll recommend based on your situation.
I’m not sure about budget – what should I enter
Select Not sure yet or enter a rough range. A range helps us recommend a realistic level of involvement that you can sustain for 2–3 months.
More reasons why VVRapid a Fractional Digital Team member is a smart investment
Fractional leadership, built for execution
Most businesses don’t need another agency report, they need someone accountable for direction and progress. A fractional lead plugs in part-time and keeps priorities, execution, and measurement moving month after month.
One clear owner (without a full-time hire)
You get senior oversight without the salary risk. We take ownership of “what to do next” so your team isn’t stuck debating or jumping between tactics.
Priorities that stay current
Plans go stale fast. You’ll always have an updated Now / Next / Later list based on what’s working, what’s blocked, and what will drive the biggest impact next.
Website + funnel improvements that compound
We continuously improve the pages and journeys that generate leads or sales – fixing friction, sharpening messaging, and improving CTAs so conversion increases over time.
SEO + content direction that actually ranks
Instead of random posting, we keep organic growth focused on the right pages, topics, and internal linking – aligned to intent and built to increase qualified traffic.
Measurement & ROI visibility (so decisions aren’t guesses)
We define KPIs, close tracking gaps, and keep a simple reporting rhythm so you can see what’s working and make confident decisions.
Works with your existing team or agency
We don’t replace your developer or agency – we make them more effective. You get clear tasks, sequencing, and decision support so work gets shipped.
Flexible support as you grow
Start lean, scale up when needed. As priorities shift (SEO, conversion, tracking, content), the fractional approach adapts without a big restructure.
Optional implementation by VVRapid
If you want us to deliver the work too, we can implement across your website, SEO, content, tracking, and conversion – so progress doesn’t depend on internal capacity.