BASIC SEO

BASIC SEO is VVRapid’s entry-level package for small business SEO. It gives smaller sites a solid foundation so they can start ranking for a focused set of keywords and show up more often when the right people search.

Small business SEO foundations

This plan is ideal if:

• You run a small business website and want to start bringing in more organic traffic.
• You have never done structured SEO before and need expert help with the basics.
• You want someone to choose keywords, optimise key pages and fix obvious issues.

BASIC SEO focuses on small business SEO foundations so your site can grow in a steady, sustainable way.

What’s included in BASIC SEO

With BASIC SEO, VVRapid provides ongoing small business SEO built around these attributes:

• Target keywords: Up to 10 target keywords, chosen around your services and location.
• Pages optimised: 5 key pages actively optimised and improved.
• Technical SEO audit: Initial light audit plus basic fixes for obvious issues.
• Technical fixes: Basic fixes, such as simple crawl errors, meta tags and index issues.
• On-page optimisation: Regular updates to titles, headings, meta descriptions and content.
• Local SEO: Basic Google Business setup or improvements so you can appear in local results.
• Content guidance: Topic ideas to help you create SEO-friendly content.
• Link building: Internal linking improvements only, to strengthen your own site structure.
• Analytics setup: Basic Google Analytics and Google Search Console setup or checks.
• Reports: Monthly summary of actions taken and results.
• Review call: Strategy review call every three months.
• Ideal for: Small businesses that want SEO done properly, but on a focused scale.

This is small business SEO designed to get the fundamentals right without overwhelming you with complex tasks.

How BASIC SEO works in practice

Each month, BASIC SEO typically includes:

• Reviewing rankings and performance for your 10 target keywords.
• Adjusting on-page optimisation for your 5 key pages.
• Improving internal links so search engines understand structure and priority.
• Making basic technical tweaks where they have a clear impact.
• Updating your Google Business Profile with key details if needed.
• Sending a simple monthly summary of what we did and what changed.

You also receive content ideas so you or your team can create blog posts or extra pages that support your target terms and build authority.

Why small business SEO foundations matter

Without solid basics, it is hard to grow. BASIC SEO makes sure that:

• Your main services and locations are reflected in your keywords.
• Your most important pages are optimised, not just your home page.
• Search engines can crawl and understand your site structure.
• Your business is visible in local search through a proper Google Business setup.

This type of small business SEO is about building a clean base that you can grow from, instead of chasing quick wins or risky tricks.

The BASIC SEO process step by step

1. Discovery and keyword selection
   We start by learning about your business, services, locations and ideal customers. From there, we choose up to 10 realistic, focused target keywords for your small business SEO plan.
2. Light technical audit and fixes
   We run an initial technical SEO audit to spot obvious problems: crawling issues, missing tags, simple index problems and similar. We then apply basic fixes where they will make a difference.
3. On-page optimisation of 5 key pages
   We optimise your 5 most important pages, usually your home page, main service pages and contact or location page. We refine titles, headings, meta descriptions and content to match your chosen keywords.
4. Local SEO setup
   We set up or improve your Google Business Profile, helping your business show up in local maps and local search results. This is a key part of small business SEO for most local companies.
5. Internal linking and structure
   We review your internal links and make improvements so your important pages are easier for search engines to find and understand.
6. Analytics and reporting
   We set up or check your basic Google Analytics and Google Search Console so you can track performance. Every month, you get a short summary of actions taken and key changes.
7. Content ideas and review calls
   You receive topic ideas for content that can support your keywords. Every three months, we have a review call to discuss results, priorities and next steps for your small business SEO.

When BASIC SEO is the right choice – and when to upgrade

Choose BASIC SEO when:

• You have a small business website and want to start with focused SEO.
• You are happy to target a small group of keywords and pages at first.
• You want a clear, affordable monthly plan that covers SEO basics properly.

If you later want to target more keywords, optimise more pages and use SEO as a stronger growth channel, you can move up to STANDARD SEO, which adds more keywords, more pages, deeper technical work and a stronger content plan.

If organic search is already or will become a major growth channel for your company, and you compete in tougher markets, PREMIUM SEO is designed for that level, with strategic, data-driven SEO, detailed content strategy and outreach.

BASIC SEO gives you a safe, structured starting point: a small business SEO plan that builds strong foundations and prepares your site for sustainable growth.

If you would like to learn more about Search Engine Optimisation visit Google for Developers.

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