Tracking and Measurement

Tracking and Measurement
Tracking and measurement are how you turn marketing into decisions – not opinions. Explore practical setup for small businesses: GA4 events, conversion tracking for forms and key clicks, clean UTMs, simple dashboards, and KPI reporting that ties traffic back to enquiries and sales. When tracking is correct, you can see what’s working, fix what isn’t, and prioritise the next best move with confidence.

  • Fractional Digital Team

    Fractional Digital Strategy Lead

    From $1 750 every month Subscribe now This product has multiple variants. The options may be chosen on the product page

    Senior direction & guidance without a full-time hire

     

    What you get each month
    ✅ Monthly planning + KPI review
    ✅ Prioritised action plan (Now / Next / Later)
    ✅ Website + funnel conversion guidance
    ✅ Measurement guidance (events + reporting)
    ✅ Decision support on tools, tracking & priorities
    ✅ Optional implementation support (website / SEO / content / conversion)

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