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FAQ’s for Digital Strategy Roadmaps Quotes
I’m not sure what to choose for “Package Interest” – what should I pick?
If you need fast direction and quick wins, choose Sprint Lite. If you want a deeper review and a structured plan for the next quarter, choose Strategy Sprint. If you want a joined-up plan across funnel + channels + measurement for sustainable growth, choose Growth Roadmap. If you’re unsure, select Not sure yet and we’ll recommend the best fit.
What should I write in “What do you sell / offer?”
Write 2–3 lines: what you sell, who it’s for, and the outcome customers want. Example: “We install solar systems for homeowners in Cape Town and want more quote requests.”
What should I choose for “Goals”?
Select the outcomes you care about most (leads, sales, conversion, clearer offer, SEO visibility, better tracking). If unsure, pick the closest options – we’ll refine goals on the call.
What counts as “Priority Pages”?
List the pages most tied to results (usually Home, Services, Pricing, Booking/Contact, key landing pages, or product/category pages). If unsure, list your top 3 pages people visit before contacting you.
I don’t know my “Current Channels” – what should I write?
Best guess is fine: “Referrals”, “Google search”, “Google Ads”, “Facebook/Instagram”, “Email list”, or “Not sure”.
What should I write in “What’s not working right now?”
Describe the main problem in plain language. Example: “Traffic is up but enquiries are flat”, “Leads are low quality”, “Ads aren’t profitable”, “People don’t understand what we do”, or “We can’t track ROI”.
I’m not sure about tracking tools – what should I select?
Select None / Not sure. We’ll identify what’s missing and what should be set up to measure results properly.
What should I choose for “Primary Metric”?
Pick the one outcome that matters most: Leads/enquiries, Calls, Bookings, or Online sales. If unsure, choose Not sure.
What are “Baseline Metrics” and what if I don’t know them?
Baseline metrics are your current numbers (e.g., enquiries/month, conversion rate, sales/month). If you don’t know them, write Not sure – we’ll establish what to track and how.
What should I write for “Ideal Customer”?
Describe who you want more of (type of customer, location, budget/size, and the problem you solve). Example: “Small businesses in the UK needing faster WordPress sites and ongoing support.”
What should I choose for “Execution Preference”?
If you want a plan your team can implement, choose Plan only. If you want VVRapid to help implement the roadmap (site updates, SEO fixes, tracking, content publishing), choose Plan + optional implementation. If unsure, choose Not sure.
I’m not sure about budget – what should I enter?
Select Not sure yet or enter a rough range. A range helps us recommend a roadmap that matches what you can realistically execute.
More reasons why VVRapid Digital Strategy Roadmaps are a smart investment
Digital Strategy Roadmaps, built for execution
A roadmap only works if it’s practical. We review what’s holding results back, set clear priorities, and map the next 30–90 days (and beyond) so you know exactly what to do, in what order, and what to measure.
Clear priorities (no more guesswork)
You’ll get a prioritised plan (Now / Next / Later) based on impact and effort – so you stop doing random tactics and start focusing on the few moves that actually shift leads, sales, and conversion.
Website + funnel direction
We identify where visitors drop off (clarity, trust, CTAs, friction) and outline improvements to pages and journeys so the website supports growth instead of acting as the bottleneck.
SEO + content plan that fits your model
Instead of “write more blogs,” you get a focused plan for service pages, content hubs, and internal linking – aligned to search intent and what your customers actually want.
Measurement & ROI visibility
If you can’t measure it, you can’t improve it. We define the key events and KPIs to track, highlight what’s missing, and outline a simple reporting approach so you can prove what’s working.
Channel fit (SEO / email / paid — based on reality)
Not every channel makes sense for every business. We recommend the channels that best match your margins, sales cycle, and audience – and we’ll tell you what to ignore.
A roadmap you can hand to any team
Your roadmap is written so your developer, agency, or internal team can execute it without reinterpretation – with clear next steps, sequencing, and quick wins.
Implementation support (optional)
Want us to execute the roadmap? We can quote implementation as a follow-on or add an execution workstream – so strategy turns into shipped improvements, not a PDF that sits in a folder.
Built to scale as you grow
Whether you’re pre-launch, stabilising conversion, or pushing for predictable growth, the roadmap gives you a structured plan you can build on month after month.